Belfast Bakery, as small business operating out of Port Fairy, Melbourne for over 20 years.
Their branding has become outdated, needing something with impact and more aligned with current hospitality trends.
I provided a complex logo that could be sperated into stand alone elements; this was needed to cover as many logo applications as possible.
The idea that beer is composed of four primary ingredients and IV strictly sticks to this method - creating flavour from brewing methods as opposed to using artificial flavouring.
This same minimal approach to brewing is maintained through out all visual brand communication.
Various Type Treatments
Love Your Idea
‘Love your Idea’ is an educational mobile application template. It aims to deliver course material based on development and idea generation. The app assists users through the process of idea generation.
Interest is boosted through the use of a custom character - the idea that the character for each student would be completely different.
Upon completion of the final outcome the characters would be 3d printed and presented to each student.
The Grand Trailer Park Taverna
The Grand Trailer Park Taverna located on Bourke St is an east coast trailer park inspired wonderland serving up Melbourne’s best new burgers.
I was tasked with creating a new brand heavily influences by the retro american diner.
Art Direction provided by Joshua Lefers at BigDog Creative.
Mr Dibley Presents
Mr Dibley Presents is the formal arm of Rock Touring Company KRBDE http://krbde.com
KRBDE needed a series of logos to be the face of a string of tours targeting mature audiences.
The logo would constantly be sitting amongst sets of logos so the KRBDE team reqested logo options to suite any potential logo lockup.
Collaborative piece with illustrator Christopher Hancock*
Designed with the intent to stand out from other designs in the Metal section at your local record store. This was achieved by creating a design that stepped away from the brutality and chaos of most Metal artwork.
Special attention was on type choice and finding balance between the powerful illustration and graphic elements.
Self initiated project to develop my illustrator skills.
I've created these icons with digital applications such as gaming and infographics in mind.